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Panama
City, Florida
A small city needs one of two things to jack up housing demand: more people or
wealthier people. Unlike the rest of Florida, Panama City hasn't really attracted either, mainly because it's
isolated on Florida's panhandle.
The interstate highway system bypasses it, and the runway at the local airport isn't long enough to support anything
beyond regional jets. But now Panama City is poised to host big airliners, more visitors - and a lot more buyers.
State and local governments and a top regional developer, St. Joe Co., are planning to build a new airport by 2008
at a cost of more than $300 million. Locals expect the new facility to open up the region the way Southwest Florida
International Airport in Fort Myers helped drive a housing boom along Florida's southwestern coast in the 1980s.
"Panama City is an economy waiting to break out," says Steven Cochrane, chief regional economist for Moody's
Economy.com. Other factors increasing demand: Property prices are still low by Florida standards, and the local
market has already absorbed a price correction after peaking last year.
Janet Roan, a Century 21 agent in Panama City, notes that two-bedroom beachfront condos are going for as little as
$330,000 - down by more than $100,000 from 2005.
Vero Beach, Florida
Balmy weather, low property taxes, and a cost of living 3% lower than that of
nearby West Palm Beach make this coastal town an affordable alternative, with sandy shores and the best surfing on
the East Coast.
"Vero Beach is at high risk in the short term but will move up in the long term," Cochrane says.
Here's why: A Florida Atlantic University study says Indian River County and its two closest neighbors will need a
projected 154,000 new homes during the next 25 years to house the growing population and replace old structures. A
Manpower Employment Outlook Survey predicts growth in construction, manufacturing, and retail jobs too. Per capita
income growth closely shadowed that of Martin County, Florida's second-wealthiest, and is gaining on that of Palm
Beach County, the state's richest.
Lakeland, Florida
Aside from the panhandle and Vero Beach, few places in Florida scream out "buy now"
like Lakeland. A house goes for a fifth less than the national median of $227,500, and Lakeland is just 30 minutes
from Tampa, a juggernaut of 2.7 million people that's projected to add almost 210,000 more residents over the next
five years.
Lakeland is the Greenfield - actually, orange and yellow, because of the surrounding citrus groves - that developers
are divvying up to house many of those newcomers.
Meritage Homes, one of the fastest-growing U.S. builders, plans to build more than 1,300 homes in the area by 2008.
"All the big national and regional builders have moved into town," says Larry Comegys, Meritage regional president.
"Lakeland has become major." It also sits along I-4, where the density of development is beginning to mirror the
Dulles corridor in Virginia.
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